WEBVTT
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The topics and opinions expressed in the following show are
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solely those of the hosts and their guests and not
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those of W FOURCY Radio. It's employees are affiliates. We
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make no recommendations or endorsements radio show, programs, services, or
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products mentioned on air or on our web. No liability
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explicitor implied shall be extended to W FOURCY Radio or
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it's employees are affiliates. Any questions or comments should be
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directed to those show hosts. Thank you for choosing W
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FOURCY Radio.
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Welcome to to Ask Good Questions Podcasts, broadcasting live every Wednesday,
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six pm Eastern Time on W four CY Radio at
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W fourcy dot com. This week and every week, we
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will reach for a higher purpose in money and light,
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as well as a focus on health and wellness. Now,
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let's join your host, Anita bell Anderson, as together we
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start with Asking Good Questions.
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Welcome to the Ask Good Questions podcast. I am Benita
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bell Anderson, your host, and today we have a fabulous
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topic with a fabulous financial advisor. She's an advisor on
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the other side of the country from where I am,
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and she is very much into something she called bucket
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list planning. We're going to invite her to the podcast
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stage now.
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Than you so much for having me.
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Yeah, let me tell people a little bit about you.
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She's tried careers in Hollywood. Were you trying to be
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an actress? Is that what you were doing?
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No?
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I was actually on the talent agent side, So no,
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no acting for me.
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Well, she tried to, you know, tried that in Hollywood,
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education and then insurance. She found her true calling in
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financial advice and planning, specifically for female professors and their families.
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So she virtually does a lot. You do most of
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your appointments virtually, yes.
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Yes, actually all of them. Yeah.
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Well, she focuses on something she calls bucket list planning,
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which we will get into, and she guides her clients
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to leverage their dollars to love the lifestyle they love. Now,
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with the heart of a servant in the mind of
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a teacher, she's always available to help you when you
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need her most, especially when you don't think you need her.
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So she has a unique ability to take complicated concepts
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and make them simpler and easy to understand. She was
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the past president of the Mission Viejo Chamber of Commerce.
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She is situated in California. She is also an avid
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theater goer, as I have love to go into the theater.
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She also enjoys trail.
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Running, cooking, reading, traveling food, kickboxing, spin classes, and she's
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also reteaching herself to how to play the piano, which
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is so thing I should do.
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I haven't done that.
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So Lisa, welcome, Thank you, Thank you again for having me.
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Yeah, so you tried.
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We talked about how you tried those different careers and
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what finally made you feel like this was your calling.
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I think probably I got into I grew up in
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La so I. You know, Hollywood was in my backyard,
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and I loved old movies and stuff, so that felt
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like a natural transition after college. And I did it
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for a couple of years. It was there was nothing
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wrong with it. I just didn't feel like I was
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fulfilling my purpose. And I was getting my my boss's
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car washed for the fourth time that week, and which
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is Funy likes a clean car.
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But that was what you envisioned yourself as doing.
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I know exactly. And we didn't really have We had
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cell phones, but we didn't have smartphones at that point.
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So I was sitting there actually thinking versus doing anything else,
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and I just started thinking about, you know, what was
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I what was I doing with my life, and what
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did I want at the end of the day. And
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I really I just wanted to help people and just
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know that I was helping as many people as possible.
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And while you can do that somewhat in Hollywood, you know,
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it's so corporate and everything, it's just not the same thing.
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And I wasn't a filmmaker, so it wasn't going to
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be that way of it. So I just moved into
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the complete opposite, which was teaching that I taught elementary
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school for many years, and from there, you know, again,
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I was just getting dissatisfied with the amount of impact
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I was having with the kids because you have one year, yeah,
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you know, and yes, you can help them in some respects,
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but you just don't have the lasting impact I wanted.
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So I was on Monster dot com. It shows how
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long ago that was. I don't even know if that's
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still around. I just they kept asking for teachers in
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this industry, especially in the insurance side of things, and
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I didn't quite understand why. I didn't have a financial background,
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but I applied and I got you know, I got
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called by almost every major insurance company out there. But
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I understood why because, like you know, like I like
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it was in the intro, I know how to explain
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things in a way that is easy for people. I
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didn't grow up having a financial background or anything like that.
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So I understand that financial language is very confusing and overwhelming,
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and so I don't use it. I still don't use it,
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and so yeah, I think that's kind of what has
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gotten me staying in this industry is don't do as
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much insurance anymore. Mainly do a lot of financial plans
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and you know that kind of stuff, but and and
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investing in those kind of things. But I do like
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the impact I have on clients' lives and that ongoing
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impact I can help them really get to financial freedom.
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That's pretty much what everybody wants is retirement, financial freedom,
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financial independence, whatever you want to call it. It's just
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you know, I want to do what I want to
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do when I want to do it without the worry
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of money.
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Yeah, you made me think about myself, like twenty five
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plus years ago when I was considering going into the industry,
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and it was the same thing. Basically, what I was
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told was.
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They really need.
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Women in this industry because sometimes the guys fell short
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and women have like a nurturing way of being And
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so yeah, I understand. I totally get what you're saying.
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So you work, especially with women and their families. So
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did you notice anything that they would say to you
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where they're missing something from traditional financial planning?
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Yeah, I think one of the things that probably I
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was more of a draw to women. As you know,
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there's not that many women in this industry. Really, I
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think we're still like twenty five percent women in the
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financial world. It's crazy to me, But so I think
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they're drawn to us just because we're women and we're
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nurturing women too, so that that helps because this is
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an area they don't feel comfortable with. I think that
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women in general feel like that they are quote unquote
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dumb in this area because we just don't get that education.
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We don't get it in school. But also women don't
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sit around and talk about, you know, how's your four
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oh and k doing? Like, we don't do that. That's
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not part of our culture. And men do tend to
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do stuff like that more so they do have a
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little bit of a link up on us on that.
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So you know, nobody. Mom didn't sit us down to
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talk about finances most of the time, you know. So
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I think a lot of times women feel very unsure
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of themselves. And I would say most of them have
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done fairly well of putting, you know, certain things in
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place and guardrails and all that stuff, but they don't
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feel confident in what they've done. They assume that there's
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got to be something huge that they're missing. And I
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think also some of that confidence comes in, you know,
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I do often get brought into families meaning you know,
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husband and wives majority, but you know, just situations where
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the woman of the relationship brings me in because they
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don't know how to talk to their spouse about money.
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Maybe he's been handling it, maybe she's been handling it,
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but they don't know how to have that language together.
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And I do feel like that's one of the unintended,
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you know, benefits of doing this is I get to
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help people learn how to talk about money with their
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with their significant others, which I think is really nice
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because I think it's freeing for one. So, yeah, that's
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kind of the biggest thing that I hear is women
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just feel very unconfident in their abilities to do it.
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Where do you.
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Where do you think your one vision retirement? What does
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that really mean to you? And how did that shape
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you know, how you went forward with us?
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Yeah, so you know, we kind of we we took
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it as inspiration from a queen song. But yeah, so,
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but you know, I would say that a lot of
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times people have this idea. I feel like people think
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of retirement as almost a social construct that we've put
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together in our minds, like this is how it's supposed
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to be in retirement. It's not truly what they want.
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It's not their vision. So my business partner, Chris and
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I decided that we were going to do one vision,
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which is the client's vision. It's not about what I
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want for a client or you know, there's basics as
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you know, you know, you want to have an emergency fund,
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and you are like, those are things that yes, I
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would say the majority of people should have. But when
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it comes to the mix of you know, what kind
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of investing and where risk and all, and when you
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want to retire and when you need to retire, you know,
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all that stuff, that's all personal and people don't think
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of it that way. They think of it as as
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kind of a general rules that everybody should follow, and
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that's not really true. So that was the catalyst, really
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is that's one vision, it's the client's vision.
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Well, I can kind of guess what bucketless planning means,
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but why don't you tell me what where did bucketless
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planning come from?
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Yeah, so I kind of you know, we always say
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in our industry, we always borrow really good ideas from
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other people, which is good, it's you know, it's a
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compliment to them. So I was listening to a podcast
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with you know, from Advisors for advisors kind of ideas
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to think about. One of the gentlemen on there was
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talking about how he's taken his client experiences like you know,
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those dinners, those appreciation dinners and stuff, and stepped it
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up by having them join him on their bucket list
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on his bucket list things. So you know, maybe it
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was bourbon tasting or it was you know, it's not
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like trips to Italy, but you know, it's you know,
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little things like that. And then he started to incorporate
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some of clients bucket list items in there for his
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yearly client experiences and they've really enjoyed that. And I thought,
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you know, that's really interesting. Bucket list planning let me
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kind of think about that more. And I realized, you know,
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throughout the year of like really ruminating and on thinking
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about it, that we have this list of things that
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we want to do and we say, well wait till
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retirement to do it. That is dangerous and exactly and
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to me, that's dangerous. It doesn't mean you're not going
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to have fun stuff to do, you know, financial freedom
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or retirement. It's really about you've got to figure out
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who you are and what your time away from work
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is really going to look. Like so many people are
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so embedded in their careers. You know, somebody you meet
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somebody to party and they say, tell me about yourself,
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and you say, I'm a financial advisor. That's not really
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who I am. I mean, that's what I do for
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a living. I enjoy it. You know, it's a little
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different when you're a business owner, but it's not who
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I am. And so you do have to figure out
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who you are outside of your career, and a lot
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of people can't do that. And so I find that
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the bucket list planning does that one task, which is
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help people figure out who they are in retirement. In
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financial freedom outside of work, because that is a mental
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game that can go very bad. If people don't know
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who they are outside of work, they can get depressed,
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they can it just can be really, really horrible. But
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the other thing that I thought was, how do we
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use bucket list planning to really motivate people to keep going?
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Because the biggest issue maybe we experience this too, was
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you know, retirement is twenty five years from now. How
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do I keep somebody motivated for twenty five years to
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continue moving forward on that? We've gotten a shorter and
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shorter attangent span with iPhones and all that stuff, you know,
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like you know, even YouTube, I was reading YouTube reels.
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The shorter, the real the better it's doing. Now it's
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just crazy at tension span we have so podcasting yeah,
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oh yeah exactly. So now I'm asking somebody to like