Aug. 13, 2025

how to write a book that sells you - key insights from my coach on writing a book that builds your r

how to write a book that sells you - key insights from my coach on writing a book that builds your r
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Season 1

Bring your revolutionary ideas to life with guest Robin Colucci, and her company World Changing Books. Robin helps high-impact leaders transform their expertise into a book that redefines the rules, challenges conventions, and builds a lasting legacy.

Ask Good Questions is broadcast live Wednesdays at 6PM ET on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Ask Good Questions is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implies shall be extended to W FOURCY Radio

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or its employees are affiliates. Any questions or comments should

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Welcome to to Ask Good Questions Podcasts, broadcasting live every Wednesday,

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six pm Eastern Time on W four CY Radio at

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w four cy dot com. This week and every week,

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we will reach for a higher purpose in money and life,

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as well as a focus on health and wellment. Now,

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let's join your host, Anita bell Anderson, as together we

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start with Asking Good Questions.

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Hello, and welcome to the Ask Good Questions podcast. I

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am so happy you are here today and you are

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in for a treat. I would like to invite my

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guests for today to join the podcast stage. Her name

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is Robin Calucci, my friend and my book coach. Hello, Robin, Hi, Bonnie.

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Nice to see you.

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Good to see you. Hey, I'm going to tell everyone

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a little bit about you first, Okay, cool, Well, Robin Robin.

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So I'm coming at you from Hawaii and Robin is

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coming at you from Connecticut.

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Right, ma'am, Yes, ma'am.

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Yeah. So we're dealing with time zones. But that's okay,

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we're both.

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It's both.

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It's cool. So Robin is more than a book coach.

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She's a visionary mentor and a strategist for leaders ready

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to transform their expertise into a legacy that reshapes our world.

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How about that? Her journey began with a mentorship from

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a New York Times best selling author, and she developed

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skills in research, writing, editing, and that foundation led her

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to roles in journalism in a position as an acquisitions

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editor at an indie that means independent right publishing house,

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where she found her calling guiding experts to bringing impactful

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books to life. With a BA in journalism and an

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MA in spiritual psychology, Robin's credentials are only rivaled by

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her successes. In a mere four years. Her clients recently

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have collected more than six point three million in advances.

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Signing with Big five publishing houses as well as important

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independent presses, and have gone on to hit best sellers

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lists all the way from Amazon to the New York Times.

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So as the author of how to Write a Book

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That Sells, which is what impacted me, she dismantles myths

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about a book's purpose, providing a roadmap to meaningful impact

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and inspired by luminaries like Maya Angelo, I think that's

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how you say her name. Robin blends skill with a

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heart centered approach rooted in resilience, integrity, and bold vision.

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To her, a book is more than ink on paper.

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It really is. It's a gateway to lasting impact, a

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chance to change lives and leave an enduring legacy. So, Robin,

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we're going to start today with a little story. This

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is actually my story, right.

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I'm excited.

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I had gone through it's been about twenty five years ago.

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Then I went through a devastating divorce and it completely

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upended my life in the lives of my three daughters.

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And I was rebuilding my life, and I had started

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writing my story maybe thirteen years ago of rebuilding my

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life and the challenges and just what I was doing

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to just you know, get going again, and you know

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basically that's like midlife, but I never really got anywhere.

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I had also been looking at all the different examples

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of people losing money in life, because that's what I

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was doing and my midlife experiences in starting over, and

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I was looking at what the common threads were, you know,

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why am I doing this to myself? You know? And

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I was looking at common threats from anywhere from athletes

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to lottery winners, to divorces to just bad money management.

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And so I along the way, I'm starting to listen

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to some webinars on writing a book, including some gal

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named Robin Calucci. That was maybe a year or so

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before the phone rings, so that was about ten years ago.

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We conferred on that that it was about ten years ago.

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She calls me out of the blue and asked if

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I needed help. I was just astounded. I was like,

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this is Robin Calucci, the Robin Calucci that I listened

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to your webinar sometime back, I don't know, six months

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and then you did a webinar. I'm writing a book

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that Robin Calucci, And can you tell us why you

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called me? Well?

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Yeah, I can actually because I you know, I had

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just moved to Connecticut. From Colorado. So it had been

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a dream of mine to move back to Connecticut, where

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I was born for many, many years. And when my

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daughter finished high school in the spring of twenty sixteen,

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I loaded up the truck and I moved to Connecticut

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like just a few months later. And so I had

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just arrived in Connecticut in the fall of twenty sixteen,

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and I was also at the time working with a

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business coach who.

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You know.

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One of the things he prescribed was if you get

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like an inner urging or voice to do something, you should.

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You know that would grow your business, you should just

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do it. And so I was sitting in the living

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room of a house I was renting while I was

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trying to find a house to buy.

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And.

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My inner urging said, you should open up your At

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the time, they called it infusion soft. I think they

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call it keep now. But you should open up your

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contacts and look down the list and see if anybody's

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name jumps out that you should reach out to. And

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so I did, and you jumped out, and so I

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because you must have opted into my list when you

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heard the webinar.

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I'm fine, I don't remember, but we must have.

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It's the only way I could have had your number,

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and so I called and you answered and then we

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started talking. So that's how it happened. It was literally

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just like an inner voice or pull saying you should

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just take a look and see who who. Here's what's interesting, Bunnie.

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Is the question that I was with my coach, David Nabel,

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the question that I was trained to ask, that this

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program taught me to ask, which was which I still

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do to this day, is who can I help today?

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Whose life can I change today?

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And we can use that for anything.

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Anything, any kind of any service that you are, anything

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that you do, and so we're just showing up every day, right,

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And so that was the question I asked. And your name,

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you know, when I was going down the list, and

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obviously you were in the b's or the a's, so

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you came up. I don't remember if it was alphabetise

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my first or second name, but either way, you would

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come up early.

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Well.

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And if you would have told us, if if a

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little voice it would have said in ten years, if

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Bonnie's going to be interviewing Robin on her podcast, we

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would have gone, what's a podcast?

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Right? Right? Don't you know? It didn't take me long

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talking to you to realize that you were definitely a

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go getter type of a gal. So I can't say

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it would have shocked me. Yeah.

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Well, the end result was that obviously I hired her

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to get me going because I was really I was

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just I just didn't have any oomph to get going

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with this, and I really, but I really wanted to

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get this done, and I used her book as a

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guide as I began thinking about what I wanted to do.

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Her book is called how to Write a Book that

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Sells You. And there were some things that you stress

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to me that I'd like your comments on. Like a

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lot of people, Well, see, in my case, I was

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wanting this to help my business. Plus I wanted to

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just go out and make an impact in the world.

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But why do you think books can help somebody with

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their business?

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Well, I think that there's a lot of reasons why.

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I think the one that people think of generally first

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is that you know, if you have an author, it

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adds credibility to you know. It's it's one thing to say, oh,

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this is Bonnie the wealth coach. It's another thing to say,

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this is Bonnie the author and wealth coach. So I mean,

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it always carries some ravitas to it, but honestly, I

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what I have come to realize over many decades of

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helping people write books, because I think that the real

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reason writing a book helps your business is it makes

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you better at your business. It makes you a better expert.

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And the reason it does you made me think, Yeah, exactly,

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if you write a book properly and you really force yourself,

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or you have someone in your life who really forces.

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You you, yeah, no, would you would push me?

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Yeah? Yeah? And And really, my job when I'm coaching

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you or any you know this, or any client, but

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you had this experience firsthand, my job is to help

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you say what you actually mean to say versus the

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first thing that comes out of your mouth, which or

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out of your mind, which usually the first time we

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say something out loud. The first time we write something

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down isn't usually the exact thing that we mean. It's close,

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but it needs some refining. And the other thing that

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I'm sure you would remember from your experience is that

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once we started interrogating the statements, then you discovered things.

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That you didn't even know that you knew yeah or

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you didn't. And then we're gonna come back to that

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because we kind of switch gears midstream. Yeah, when I

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started realizing some things and I was like, oh, so,

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so I want you to make a comment before we

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go into that more. You have said how you start

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is important because it's going to determine how you finish. Yeah,

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when you talk a little bit more about that, absolutely,

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because I think that.

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A lot of people who've never written a book before

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make the mistake if they get a book idea and

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then they start writing, and a lot of people even

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coach them to do that, Oh you have a book,

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well you should just start writing. That's the thing that

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you just start writing. And actually when people do that,

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usually one of two things happens. Either they never finish

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the book because once they start writing on the idea,

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they realize it's they don't have enough there for a book.

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It's more like an article, and then they fizzle out.

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Or they finish the book and then you know, it's

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like it's like the cat that catches them out and

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doesn't know what to do with it. So it's it's

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like I don't know do I eat it? Do I

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kill it? Like what do I do? Play with it?

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Like I don't know what to do with this thing

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because they didn't think about the book strategically, and so

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they've gone from there and all the way through publishing it,

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and the book doesn't have actually a purpose in their

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business or a purpose in the world that's clear. Then

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it turns out to not really land the way the

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author hoped. So how you start is getting super clear

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on why you're writing the book, who's going to read it,

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why they're going to read it, and what do you

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want to do with that reader once they have your book.

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And we worked through all of those with you.

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Well, I want to dive into a couple of things.

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First of all, just for everyone to know what we're

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talking about, is my book called Suddenly Wealthy, The Athlete's

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Guide to Winning the Money Game. Now, the very first

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thing somebody might say is, wait a minute, I thought

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this was your story. So we're going to come back

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to that. But and I tried to squeeze that whole

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title onto the little thing out at the bottom, but

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it wouldn't go. But it is on Amazon.

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Yes, but.

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Let's discuss the five there's five steps in your book

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and the author personality. Yeah, so I'm just let let's

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dive into that, and I'm just going to say what

229
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the five personalities are and then let's talk about that

230
00:14:33.320 --> 00:14:38.360
so people can see where that sounds interesting. So the spontaneous, creative,

231
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the methodical, master, the shaman. I think I identified the

232
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most with that one, the town cry and the town

233
00:14:47.519 --> 00:14:50.440
crier was kind of like sometimes, you know, I think

234
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you identified a little bit with this, a little bit

235
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with that calrier.

236
00:14:53.919 --> 00:14:56.639
Most people have a little better of at least two.

237
00:14:57.639 --> 00:15:02.840
Yeah, so let's discuss those those five types.

238
00:15:03.240 --> 00:15:07.559
Yeah. Sure. So basically the reason I came up with

239
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this is I realized it all started before that when

240
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I was chatting with another friend of mine and I

241
00:15:18.759 --> 00:15:21.519
just happened to say, off the cuff, well, you know,

242
00:15:21.519 --> 00:15:24.840
there's only four ways to structure a best selling book.

243
00:15:25.279 --> 00:15:30.879
And she was like, what did you say. I was like, well,

244
00:15:32.000 --> 00:15:36.799
there's only four functional structures for a book. And she's

245
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like that, Robin, that's a million dollar idea. And I said, no,

246
00:15:40.559 --> 00:15:45.759
it's obvious. She goes, no, it's not obvious. We all

247
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need people in our lives. This is a great example

248
00:15:48.519 --> 00:15:52.639
of we're having someone to reflect back on you, back

249
00:15:52.679 --> 00:15:55.600
to you what you're saying. Well, you're because I to me,

250
00:15:55.679 --> 00:15:59.120
it was just of course it was obvious. Well, then

251
00:15:59.200 --> 00:16:04.679
I realized that not everybody's cut out to write in

252
00:16:04.759 --> 00:16:08.240
the same way like some people, like a spontaneous creative,

253
00:16:08.279 --> 00:16:12.039
for example, is a fast thinking, fast moving person with

254
00:16:12.120 --> 00:16:15.559
a probably a fairly short attention span and not a

255
00:16:15.600 --> 00:16:20.679
lot of patients. So to ask that person to write

256
00:16:20.720 --> 00:16:24.360
like a full length narrative with like a three hundred

257
00:16:24.360 --> 00:16:28.480
page story arc is not that they can't do it.

258
00:16:28.519 --> 00:16:31.840
Anybody can write any kind of book with enough effort

259
00:16:31.840 --> 00:16:34.600
and focus and help, but it's not going to come

260
00:16:34.799 --> 00:16:40.159
naturally to them. But there's another structure that's one of

261
00:16:40.200 --> 00:16:44.440
the four bestseller blueprints, which is called an organized list format,

262
00:16:44.559 --> 00:16:49.960
where you have lots of short chapters and you write

263
00:16:50.000 --> 00:16:51.879
the chapter, you make your point, you get out, you

264
00:16:51.919 --> 00:16:54.840
write the next chapter. So this would be like one

265
00:16:54.879 --> 00:16:57.200
thousand and one Ways to Be Romantic or something, a

266
00:16:57.240 --> 00:17:00.799
book like that right where It's got or even you know,

267
00:17:00.879 --> 00:17:03.120
Chicken Soup for the Soul technically is kind of structured

268
00:17:03.120 --> 00:17:06.680
that way. It's like short story in and out, so

269
00:17:08.279 --> 00:17:10.799
you can you can start anywhere in the book and

270
00:17:10.799 --> 00:17:15.079
not be lost, right, So it's great for people who

271
00:17:15.119 --> 00:17:19.920
don't have long attention spans, right. But you know another personality,

272
00:17:20.000 --> 00:17:24.119
the methodical master. That person likes order and structure and

273
00:17:24.160 --> 00:17:28.440
they like things to happen, you know, like they like methodology, right,

274
00:17:28.480 --> 00:17:31.440
So they might be more analytical thinkers, they might be researchers.

275
00:17:31.559 --> 00:17:37.319
It might be you know, scientists. Sometimes my scientists clients

276
00:17:37.079 --> 00:17:42.319
love this model. And that's where you go generally from

277
00:17:42.319 --> 00:17:45.400
the simplest when you start with like the big idea

278
00:17:45.680 --> 00:17:48.039
at the overarching idea, and then you go from the

279
00:17:48.079 --> 00:17:51.440
simplest portion of the idea and you go up to

280
00:17:51.519 --> 00:17:55.200
greater complexity, or you start with step one, step two,

281
00:17:55.200 --> 00:17:57.640
step three, you know. So my book is written as

282
00:17:57.640 --> 00:18:03.119
an as a as a traditional outline blueprint, which is

283
00:18:03.160 --> 00:18:08.319
for the methodical master. Now I am kind of like

284
00:18:08.359 --> 00:18:12.039
a blend between a methodical master and a spontaneous creative

285
00:18:12.039 --> 00:18:18.119
which is really weird. But so I wrote a traditional

286
00:18:18.119 --> 00:18:22.960
outline book, but I could have written whatever structure. I

287
00:18:23.000 --> 00:18:25.480
often do write whatever structure when I'm working with clients.

288
00:18:26.039 --> 00:18:30.240
But the idea of the author personality test is to

289
00:18:30.279 --> 00:18:35.319
figure out where are your tendencies, what type of structure

290
00:18:35.880 --> 00:18:41.160
might be the easiest with how your mind works, And

291
00:18:41.240 --> 00:18:42.960
so that's how I came.

292
00:18:43.079 --> 00:18:48.039
You might say, you know, which one resonates the most

293
00:18:48.079 --> 00:18:51.359
with you? You know, right, Yeah, that was kind of

294
00:18:51.359 --> 00:18:54.279
how I was looking at it. Yeah, so the shaman,

295
00:18:54.400 --> 00:18:57.279
because I really had done that at all. I hadn't.

296
00:18:57.519 --> 00:19:00.400
I had just you know, like you said, Oh, I

297
00:19:00.960 --> 00:19:06.440
just started writing and yeah, so this was very helpful.

298
00:19:07.000 --> 00:19:10.680
Good, I'm glad. Yeah. Yeah, people love taking the test.

299
00:19:10.799 --> 00:19:14.000
I mean the feedback I got is everybody's like, oh,

300
00:19:14.000 --> 00:19:17.000
I just love that personality test. I mean I I

301
00:19:17.039 --> 00:19:20.759
don't administer it directly to my clients, but every single

302
00:19:20.759 --> 00:19:22.240
one of them gets my book and they so they

303
00:19:22.279 --> 00:19:24.119
all end up doing it and telling me what they are.

304
00:19:26.559 --> 00:19:30.279
So yeah, okay.

305
00:19:30.279 --> 00:19:38.960
And then there's the shaman storyteller, right, the shaman shaman

306
00:19:39.960 --> 00:19:46.119
teach true story often so, but there's also.

307
00:19:48.279 --> 00:19:51.440
Ideally the shaman is telling you a fable. Right, So

308
00:19:51.599 --> 00:19:54.519
when you look at books like Who Move My Cheese

309
00:19:54.640 --> 00:19:58.559
or The Pat Laconi, you know, five dysfunctions of a

310
00:19:58.640 --> 00:20:06.599
team like these, these books are taking truth and converting

311
00:20:06.640 --> 00:20:12.039
it to fiction to tell symbolic stories, and so that

312
00:20:12.039 --> 00:20:18.519
that really appeals to the shaman personality because there's always

313
00:20:18.720 --> 00:20:23.359
an element of the shaman of the magical, mysterious, uh,

314
00:20:24.880 --> 00:20:27.799
you know, otherworldly, And so you can have a lot

315
00:20:27.839 --> 00:20:32.519
of freedom as the if you're if you're a shaman

316
00:20:33.160 --> 00:20:35.039
and you want to write a book, you can give

317
00:20:35.079 --> 00:20:39.599
yourself a lot of freedom by turning practical teachings into

318
00:20:39.960 --> 00:20:44.880
some sort of mystical story. Yeah, and that might be

319
00:20:44.880 --> 00:20:47.240
more fun to write than a traditional, outlined, you know,

320
00:20:47.599 --> 00:20:49.960
step one, step two, step three kind of book for

321
00:20:50.319 --> 00:20:51.200
that personality.

322
00:20:51.440 --> 00:20:58.359
Yeah, and then what about the town crier. I see

323
00:20:58.400 --> 00:21:00.839
somebody on a box on a street.

324
00:21:01.319 --> 00:21:05.359
Yeah, exactly exactly. The town crier is the used to

325
00:21:05.359 --> 00:21:08.599
be the person that would shout the news to this

326
00:21:08.720 --> 00:21:16.319
before before we had CNN. So yeah, so the town

327
00:21:16.440 --> 00:21:21.519
crier is basically saying, hey, everybody, look at this. Uh

328
00:21:21.680 --> 00:21:25.599
so this might be I think a really good example

329
00:21:25.720 --> 00:21:30.000
is like Malcolm Gladwell's The Tipping Point right where he

330
00:21:30.039 --> 00:21:34.079
wrote about how trends start and so we all knew

331
00:21:34.119 --> 00:21:38.000
the trends happened, but nobody really had thought about or

332
00:21:38.200 --> 00:21:43.079
thought about it describing or explaining how that happens until

333
00:21:43.119 --> 00:21:48.119
that book. So that was That's an example of somebody

334
00:21:48.119 --> 00:21:54.200
who took a mundane fact that exists and made it

335
00:21:54.640 --> 00:21:59.880
interesting and newsworthy by pointing out to us something that

336
00:22:00.079 --> 00:22:03.039
was right in front of us but we didn't see.

337
00:22:03.839 --> 00:22:11.599
So that can be one example. Yeah, I mean the

338
00:22:11.640 --> 00:22:15.119
town crier is that it's just as they're saying, hey,

339
00:22:15.559 --> 00:22:17.160
look at this in a new way.

340
00:22:19.160 --> 00:22:23.039
Yeah, right right. Well, and then there's the investigator. And

341
00:22:23.079 --> 00:22:27.039
I can't remember because somebody might say, well, isn't the

342
00:22:27.119 --> 00:22:30.119
investigator the same as like the methodical master. How's the

343
00:22:30.160 --> 00:22:31.200
investigator different?

344
00:22:31.359 --> 00:22:31.559
Oh?

345
00:22:31.759 --> 00:22:36.720
Very different. So the investigator was my mentor, David Wise,

346
00:22:37.359 --> 00:22:45.279
who wrote the very first expose on the CIA, became

347
00:22:45.279 --> 00:22:48.319
a New York Times bestseller, and then went on to

348
00:22:48.440 --> 00:22:52.400
write Expose Is on lots of stuff that mostly related

349
00:22:52.440 --> 00:22:56.680
to espionage between the United States and the former Soviet Union,

350
00:22:57.480 --> 00:23:00.000
and then went on to write a book about espionage

351
00:23:00.319 --> 00:23:05.640
from China and to the US. So uh, and every

352
00:23:05.680 --> 00:23:11.119
one of his books was an expose. So the expose

353
00:23:11.400 --> 00:23:18.359
is the book that uncovers something hidden that affects the

354
00:23:18.440 --> 00:23:23.759
community in some way. And the investigator has that bloodhound

355
00:23:23.880 --> 00:23:27.839
mentality where they are going to get to the bottom

356
00:23:27.880 --> 00:23:33.440
of it, and so they're they're they're they're good at research,

357
00:23:33.559 --> 00:23:39.079
they're good at interviewing. I think the best investigators like

358
00:23:39.160 --> 00:23:45.920
my mentor. David Wise was so impeccable. He was so

359
00:23:47.279 --> 00:23:54.599
concerned with making sure he got everything right that well

360
00:23:54.640 --> 00:23:56.440
I got, I got a funny story, and I got it.

361
00:23:56.480 --> 00:23:59.440
So so he was so impeccable, but I got it

362
00:23:59.720 --> 00:24:01.880
about getting everything right that he could get people to

363
00:24:01.920 --> 00:24:03.839
talk to him. And now realize he was talking to

364
00:24:05.000 --> 00:24:09.000
people from the FBI and the CIA who literally could

365
00:24:09.000 --> 00:24:11.039
lose their job or maybe even go to jail for

366
00:24:11.079 --> 00:24:14.720
talking to him, and they trusted him. They trusted him

367
00:24:14.759 --> 00:24:16.400
because they knew he would get it right, and they

368
00:24:16.480 --> 00:24:19.440
knew he would protect their identities if they needed that.

369
00:24:23.079 --> 00:24:27.720
I got to experience his impeccability in one way that

370
00:24:27.759 --> 00:24:33.240
I almost quit my job because because you know, how

371
00:24:33.279 --> 00:24:35.759
you do everything, Bonnie, is how how you do one

372
00:24:35.759 --> 00:24:39.039
thing is how you do everything. Okay, Yeah, I learned

373
00:24:39.079 --> 00:24:42.480
that from Harvicker years and years ago. So this is

374
00:24:42.519 --> 00:24:46.079
a perfect demonstration. So David was impeccable about getting the

375
00:24:46.119 --> 00:24:49.720
facts right, making sure everybody's name was spelled correctly, protecting

376
00:24:49.759 --> 00:24:55.359
his sources, completely reliable, but he was also very particular

377
00:24:55.400 --> 00:24:59.359
about other things and I'll never forget. And he trained

378
00:24:59.400 --> 00:25:02.920
me like he trained me on how to where to

379
00:25:02.960 --> 00:25:06.160
properly place the stamp on an envelope. He trained me

380
00:25:06.920 --> 00:25:09.839
how to properly address a letter to a senator, you know,

381
00:25:09.880 --> 00:25:12.119
like if we're doing like invitations to a party for

382
00:25:12.160 --> 00:25:16.200
a senator and their wife. Yeah, all these proper things.

383
00:25:16.559 --> 00:25:19.480
And I was fine with all of that. One day

384
00:25:19.680 --> 00:25:21.359
he asked me to make a few copies for him.

385
00:25:22.119 --> 00:25:24.839
So I so I did, and I, you know, and

386
00:25:24.880 --> 00:25:27.680
there were a few pages. So I make the copies

387
00:25:27.680 --> 00:25:29.319
and then I put the pages together, and I put

388
00:25:29.400 --> 00:25:31.599
and I staple them together, and I take a look

389
00:25:31.599 --> 00:25:33.240
at and I'm about to put it in his inbox,

390
00:25:33.279 --> 00:25:34.559
and I take a look at the staple and I'm like,

391
00:25:34.599 --> 00:25:37.519
oh man, that might be just a little too close

392
00:25:37.559 --> 00:25:41.920
to the edge for David. And then I said to myself,

393
00:25:42.440 --> 00:25:46.839
stop being crazy, that's ridiculous. It's there, they're together. It's fine.

394
00:25:46.920 --> 00:25:49.880
And I put it in the thing. I get it.

395
00:25:51.200 --> 00:25:53.599
I go out to the home back there's a note

396
00:25:53.680 --> 00:25:55.839
on my desk and it's a plain piece of paper

397
00:25:55.880 --> 00:25:58.319
with two lines in the upper right hand corner and

398
00:25:58.319 --> 00:26:01.000
the upper left hand of the page, and then there's

399
00:26:01.079 --> 00:26:03.720
two arrows with the pencil, and one arrow is pointing

400
00:26:03.720 --> 00:26:05.559
to the one that's closer to the edge, and he goes,

401
00:26:05.599 --> 00:26:07.680
this is not where you put a staple, and then

402
00:26:07.759 --> 00:26:11.240
one arrow, pointing to another line that's literally an eighth

403
00:26:11.319 --> 00:26:14.200
of an inch further into the page, and he says,

404
00:26:14.480 --> 00:26:15.799
this is where you put a staple.

405
00:26:17.680 --> 00:26:18.039
Okay.

406
00:26:18.920 --> 00:26:21.559
And it took every ounce of self control I had

407
00:26:21.599 --> 00:26:24.160
not to just walk out that day and say, you're insane,

408
00:26:24.279 --> 00:26:29.240
I'm leaving. Yeah, I'm glad I didn't, because it really

409
00:26:30.160 --> 00:26:34.640
was just who he was, and it was that attention

410
00:26:34.759 --> 00:26:35.440
to detail.

411
00:26:36.640 --> 00:26:43.319
And Yeah, the thing that I thought really made me

412
00:26:43.400 --> 00:26:46.240
the most mad was that I was starting to think

413
00:26:46.279 --> 00:26:46.640
like him.

414
00:26:49.920 --> 00:26:52.799
He was it was who you were hanging out with, Robin.

415
00:26:53.640 --> 00:26:56.920
But I do think like him, and I'm that I

416
00:26:57.000 --> 00:27:01.079
am so impeccable with my clients, and there were and

417
00:27:01.119 --> 00:27:03.920
I mean, and that's so I know that.

418
00:27:04.039 --> 00:27:08.440
I remember that because yeah, there were times when you're

419
00:27:08.480 --> 00:27:11.559
like no, you know, and you'd make me go back

420
00:27:11.599 --> 00:27:14.759
and rethink something. It's like no, I So that's where

421
00:27:14.799 --> 00:27:15.400
that came from.

422
00:27:15.680 --> 00:27:20.559
Yeah, yeah, I mean, because he was he was relentlessly impeccable.

423
00:27:20.559 --> 00:27:23.000
But I but even though in the moment, because when

424
00:27:23.039 --> 00:27:26.680
I was twenty one, I wanted to ring his neck

425
00:27:26.720 --> 00:27:29.160
that moment, But I'm grateful to him every day because

426
00:27:29.200 --> 00:27:30.480
he taught me everything I know.

427
00:27:30.880 --> 00:27:33.880
Yeah, right, well, let's talk a little bit about the

428
00:27:33.920 --> 00:27:39.359
whole idea of a concept. You've talked about how an

429
00:27:39.480 --> 00:27:42.920
idea is not the same thing as a concept, And

430
00:27:43.000 --> 00:27:45.839
I think that when I was starting on this, and

431
00:27:45.880 --> 00:27:49.599
I was like, I think that as I rebuild my life,

432
00:27:50.359 --> 00:27:52.759
I have something to share with other people. So, but

433
00:27:52.839 --> 00:27:56.359
that was really an idea. What would you say about

434
00:27:56.759 --> 00:27:59.400
the best way to develop a concept instead of just

435
00:27:59.440 --> 00:28:00.200
an idea?

436
00:28:00.880 --> 00:28:05.799
Oh? Great question. Yeah, and there's really it's rather simple.

437
00:28:07.240 --> 00:28:11.680
I just have a I have a three pronged test

438
00:28:12.839 --> 00:28:15.839
that makes us know for sure whether or not we

439
00:28:15.920 --> 00:28:17.799
are still in the idea phase or if we have

440
00:28:17.920 --> 00:28:23.200
what I call a clear saleable concept. And the first

441
00:28:23.240 --> 00:28:27.440
trait is that it has to be aligned with the author,

442
00:28:27.640 --> 00:28:31.720
So it has to be aligned with you, and it

443
00:28:31.759 --> 00:28:36.079
has to be aligned with you on three levels. Who

444
00:28:36.119 --> 00:28:41.599
you are today, who you've been so you're past your experience,

445
00:28:42.799 --> 00:28:47.960
and probably most importantly, who you're becoming. Yeah, because a

446
00:28:48.039 --> 00:28:53.240
book creates momentum towards your future if you utilize it correctly,

447
00:28:53.279 --> 00:28:56.680
and if you write the right book. It generates momental

448
00:28:56.720 --> 00:29:00.039
which you experienced from this book. Yeah, I recall you.

449
00:29:00.039 --> 00:29:02.640
You had some really interesting opportunities open up for you

450
00:29:03.160 --> 00:29:07.119
that came the result of this book. So the clear

451
00:29:07.160 --> 00:29:11.440
saleable concept has to be in alignment with where you're headed,

452
00:29:11.799 --> 00:29:16.119
who you're becoming, and also who you've been, because obviously

453
00:29:16.200 --> 00:29:17.640
you don't want to just come out of nowhere. You've

454
00:29:17.640 --> 00:29:21.440
got to have something grounded in the material too. It

455
00:29:21.519 --> 00:29:25.960
just can't all be aspirational. Then it has to be

456
00:29:26.039 --> 00:29:31.480
a match for your ideal reader, which, in the case

457
00:29:31.519 --> 00:29:34.680
of many of our clients, including you, is also your

458
00:29:34.680 --> 00:29:46.200
ideal client because that's where the book pays you back. Right,

459
00:29:46.680 --> 00:29:50.559
book sales, nobody's going to Hawaiian book sales. Book sales

460
00:29:53.000 --> 00:29:57.640
are a way to have more people know about your book.

461
00:29:58.039 --> 00:30:02.079
But the real ROI from having a book is your

462
00:30:02.079 --> 00:30:06.119
ability to attract the perfect clients into your business and

463
00:30:06.920 --> 00:30:11.039
serve them. You know, we're talking about a book that

464
00:30:11.079 --> 00:30:15.319
sells you, right, So it's got to be a match

465
00:30:15.359 --> 00:30:18.960
for your ideal reader. And this is important what they

466
00:30:19.160 --> 00:30:25.240
already know they want. So we talked about this was

467
00:30:25.319 --> 00:30:30.039
suddenly wealthy, right, Like, what's their big problem? Their big

468
00:30:30.079 --> 00:30:34.599
problem is they got buck buckets of money. Everyone around

469
00:30:34.640 --> 00:30:37.160
them wants some of it, and they don't know what

470
00:30:37.279 --> 00:30:37.920
to do with it.

471
00:30:38.519 --> 00:30:41.119
Right, Well, let's let's stop there for a minute, because

472
00:30:41.599 --> 00:30:45.799
I want to dive a little bit deeper into I mean, I, Robin,

473
00:30:46.319 --> 00:30:49.799
I remember when it was kind of like this epiphany.

474
00:30:50.440 --> 00:30:53.920
So you know, in my case, I thought I was

475
00:30:53.960 --> 00:30:57.119
writing a book about me rebuilding my life.

476
00:30:57.400 --> 00:30:57.799
Yeah.

477
00:30:58.519 --> 00:31:02.720
Yeah, And so I'm out there and you have me

478
00:31:02.839 --> 00:31:08.559
researching all this stuff, and I'm I'm focusing on how

479
00:31:08.640 --> 00:31:12.720
people find all kinds of ways to lose money because

480
00:31:12.799 --> 00:31:16.799
I that was something I did. I just it was

481
00:31:16.799 --> 00:31:22.359
pretty spectacular, but in a negative way. And so I

482
00:31:22.960 --> 00:31:26.200
what I was what I found. And I remember the

483
00:31:26.240 --> 00:31:30.680
conversation we had because I was like, I'm really getting

484
00:31:30.720 --> 00:31:37.400
sucked into all these pro athlete stories, Robin, and I'm just, oh,

485
00:31:37.480 --> 00:31:40.720
my goodness, and all I want to do is research

486
00:31:40.880 --> 00:31:44.880
more and hear what these guys are talking about. And

487
00:31:44.920 --> 00:31:47.559
then I also got I was getting sucked into the

488
00:31:47.680 --> 00:31:50.720
female And there was right about the time we were

489
00:31:50.720 --> 00:31:54.279
writing the book, there was all this stuff coming out

490
00:31:54.319 --> 00:31:58.960
about ladies' sports, and look at how much it's changed. Yes,

491
00:31:59.119 --> 00:32:07.799
Ed and how underpaid them long and so I'm going going, Robin,

492
00:32:08.720 --> 00:32:11.519
should I focus this book on the pro athletes?

493
00:32:12.400 --> 00:32:16.279
And it was like duh, you know, and I remember

494
00:32:16.400 --> 00:32:19.880
something else about this conversation because I think, wasn't your idea?

495
00:32:20.000 --> 00:32:21.839
Is it okay if I share who? I recall your

496
00:32:21.880 --> 00:32:25.480
idea leader was Yeah, because you were living in Seattle

497
00:32:25.559 --> 00:32:29.279
at the time, and you decided your ideal reader was

498
00:32:29.359 --> 00:32:35.039
Russell Wilson, I believe. Yeah, right, and that's.

499
00:32:34.920 --> 00:32:38.000
You up the Seahawks for those who maybe you've been

500
00:32:38.079 --> 00:32:43.480
underneath the rock and you don't know Russell Wilson used

501
00:32:43.519 --> 00:32:46.759
to be the quarterback for the Seattle Seahawks.

502
00:32:47.039 --> 00:32:50.920
Yes, exactly. So that was a that was a great

503
00:32:51.039 --> 00:32:52.640
focus for you though.

504
00:32:54.160 --> 00:32:56.920
Because I loved Russell and I was you know, we

505
00:32:57.119 --> 00:33:02.160
watched you know, I'm a big football fans, so but yeah.

506
00:33:02.759 --> 00:33:05.000
Yeah, but you have I mean, you know what I did.

507
00:33:05.119 --> 00:33:09.519
You told me to get into Russell's head. I actually

508
00:33:09.599 --> 00:33:14.119
there's a lake up in northern Idaho called Priest Lake.

509
00:33:14.240 --> 00:33:16.559
I remember going and sitting by the shore of the lake.

510
00:33:16.599 --> 00:33:22.079
It's a beautiful lake and just pondering and just starting

511
00:33:22.160 --> 00:33:26.440
to I was asking him questions. Yeah, it was the

512
00:33:26.559 --> 00:33:32.200
weirdest thing, Robin. But I was asking Russell questions about

513
00:33:32.240 --> 00:33:37.160
his challenges with with you know, receiving millions of dollars

514
00:33:37.200 --> 00:33:40.720
and what people wanted out of them, and I was like, wow,

515
00:33:41.240 --> 00:33:42.200
I never expected to.

516
00:33:42.160 --> 00:33:47.240
Be but let me ask you this, right, how accurate

517
00:33:47.279 --> 00:33:48.559
do you think those answers were?

518
00:33:48.799 --> 00:33:50.799
I think it was pretty dog one accurate.

519
00:33:51.359 --> 00:33:54.359
Really, Yeah, that's kind of the that's a little bit

520
00:33:54.400 --> 00:33:59.279
of the woo woo of my work. But really I

521
00:33:59.359 --> 00:34:04.200
believe that there's there's a un actual explanation for why

522
00:34:04.240 --> 00:34:08.079
it works because the feedback I get from my clients,

523
00:34:08.199 --> 00:34:10.920
because because sometimes it's somebody that they know that it's

524
00:34:10.920 --> 00:34:13.039
not always someone they know, but when it's someone they know,

525
00:34:14.079 --> 00:34:18.280
sometimes they'll come back and say that the client had,

526
00:34:18.559 --> 00:34:21.719
you know, they had like shared something that that their

527
00:34:22.360 --> 00:34:29.119
person that they had identified, identified to virtually interview had

528
00:34:29.159 --> 00:34:35.679
actually later said something that that actually confirmed what they

529
00:34:35.760 --> 00:34:40.280
had without knowing it that I confirmed what they had channeled, right.

530
00:34:41.119 --> 00:34:46.360
And I really believe that whenever we encounter somebody and

531
00:34:46.400 --> 00:34:49.039
we don't even have to know them or talk to them,

532
00:34:49.440 --> 00:34:53.360
even just watching them play football, we're actually being given

533
00:34:55.719 --> 00:34:58.679
possibly all the information there is to know about them,

534
00:35:00.039 --> 00:35:04.000
but we're only paying attention to the obvious. So you

535
00:35:04.119 --> 00:35:07.440
might be watching Russell throw the ball and have it

536
00:35:07.800 --> 00:35:10.159
be intercepted and get mad, or throw a touchdown and

537
00:35:10.199 --> 00:35:18.039
be excited. But we are constantly bombarded with so much

538
00:35:18.079 --> 00:35:21.239
information our minds can't possibly filter it all at once.

539
00:35:22.000 --> 00:35:24.920
But it doesn't mean we didn't get the information. So

540
00:35:25.039 --> 00:35:27.639
when you slow down and you focus on the person

541
00:35:28.239 --> 00:35:32.119
and you think about a specific question, I believe what

542
00:35:32.199 --> 00:35:35.360
you're accessing. And just because I've done this so many

543
00:35:35.440 --> 00:35:37.559
times over twenty years, and I've had it so many

544
00:35:37.639 --> 00:35:42.000
times confirmed that people are getting accurate information. But I

545
00:35:42.039 --> 00:35:44.880
think what's happening is you're slowing your mind down enough

546
00:35:44.920 --> 00:35:49.719
to access the information you were already given by encountering

547
00:35:49.760 --> 00:35:52.199
that person, even if you never encountered them in person.

548
00:35:52.840 --> 00:35:57.039
Right, Yeah, it was basically, I mean basically what we decided.

549
00:35:58.199 --> 00:36:00.239
And so like if, as someone said, there thinking about

550
00:36:00.280 --> 00:36:03.079
a book, it's okay to change your concept. If you

551
00:36:03.119 --> 00:36:07.079
feel like something is coming along, that's better because what

552
00:36:07.119 --> 00:36:10.719
we decided was, okay, this is going to have a

553
00:36:10.800 --> 00:36:16.280
really strong focus on the issues with that particular segment

554
00:36:16.320 --> 00:36:18.920
of you know, people that are pro athletes and get

555
00:36:18.920 --> 00:36:21.360
all the money and now look at everything that's gone

556
00:36:21.400 --> 00:36:24.400
on with college sports. Oh my gosh. But what I

557
00:36:24.639 --> 00:36:28.639
what I did was then I wove me and my

558
00:36:28.880 --> 00:36:33.199
story into the concepts. I mean, I felt so much

559
00:36:33.320 --> 00:36:36.039
clearer and so much better about the whole thing. When

560
00:36:36.159 --> 00:36:39.559
we made that shift. It was like, yes, so now

561
00:36:39.599 --> 00:36:43.440
I know what I'm doing. Yeah, And that's see.

562
00:36:43.519 --> 00:36:46.679
That's also part of what's important in building your credibility.

563
00:36:47.239 --> 00:36:49.000
I think a lot of people make the mistake of

564
00:36:49.039 --> 00:36:52.840
thinking that if they share about something stupid they did

565
00:36:52.840 --> 00:36:55.719
in their book, that it makes them less credible. But

566
00:36:55.800 --> 00:36:58.360
what it really does is it makes you more trustable

567
00:36:59.159 --> 00:37:03.400
and makes you more credible. Because I don't know if

568
00:37:03.400 --> 00:37:06.320
you know, but sometimes i've read a book by somebody,

569
00:37:06.440 --> 00:37:08.519
or or I've skimmed a book. I can never stand

570
00:37:08.559 --> 00:37:11.079
to read the whole book by somebody who's like, oh,

571
00:37:11.079 --> 00:37:13.119
and here's another wonderful thing about me, and here's another

572
00:37:13.119 --> 00:37:15.400
fantastic thing I did, and here's another one I had,

573
00:37:15.639 --> 00:37:22.719
and there's nothing at all about any misjudgment or mistake

574
00:37:23.039 --> 00:37:29.280
or loss. Then I'm thinking you're a liar, and I

575
00:37:29.320 --> 00:37:30.440
don't trust anything you have.

576
00:37:30.599 --> 00:37:31.840
And you can see through it.

577
00:37:32.079 --> 00:37:36.440
You can see through that exactly. So it's really about

578
00:37:37.079 --> 00:37:40.440
you know, one thing I think it's important for anybody

579
00:37:40.480 --> 00:37:44.719
writing a book to understand is what is actually meant

580
00:37:44.719 --> 00:37:47.559
by conversational tone? Is that? Okay if I go into

581
00:37:47.559 --> 00:37:49.199
that a little bit, because that's kind of what.

582
00:37:49.159 --> 00:37:52.119
We're talking just about. Yeah, we're well, let's okay, we're

583
00:37:52.199 --> 00:37:54.679
just about out of time. Oh well, it's going to

584
00:37:54.719 --> 00:37:58.519
go fast. But yeah, maybe comment on that. But really

585
00:37:58.599 --> 00:38:01.480
I just want My last question for you was, well,

586
00:38:01.599 --> 00:38:03.400
what difference do you want to make in the world.

587
00:38:04.079 --> 00:38:07.079
Oh? Great, I want to I want to help as

588
00:38:07.119 --> 00:38:11.760
many people as I can write books that bring new

589
00:38:11.800 --> 00:38:16.199
solutions to old problems and make the world better for everyone.

590
00:38:16.559 --> 00:38:17.880
And that's my mission.

591
00:38:20.199 --> 00:38:22.239
And you nailed that, girl.

592
00:38:23.400 --> 00:38:27.800
I've given that one a lot of thought. Yeah. Absolutely.

593
00:38:28.880 --> 00:38:32.639
Well, just to let everyone know we I always have

594
00:38:32.920 --> 00:38:37.400
on on the Ask Good Questions podcast website, which is

595
00:38:37.480 --> 00:38:41.039
Ask Good Questions podcast dot com. There's a bonus downloads

596
00:38:41.119 --> 00:38:45.159
and they're in the bonus downloads will be information about Robin,

597
00:38:45.880 --> 00:38:48.320
how to get in touch with her if you want

598
00:38:48.400 --> 00:38:51.960
to explore, you know, things with her that that piqued

599
00:38:51.960 --> 00:38:56.280
your interest. And so, oh my gosh, Robin we're out

600
00:38:56.320 --> 00:38:58.760
of time. I could we could just keep on.

601
00:38:59.519 --> 00:39:01.400
I thank us for hours that.

602
00:39:01.719 --> 00:39:04.440
I always love talking with you, and I'm go I

603
00:39:04.519 --> 00:39:07.519
love talking to you too, So I want to thank

604
00:39:07.559 --> 00:39:10.760
you for being here with us today. I want to

605
00:39:10.800 --> 00:39:14.480
thank everyone for joining us for the Ask Good Questions

606
00:39:14.559 --> 00:39:18.320
Podcast and we will see you later. Thank you.

607
00:39:19.920 --> 00:39:23.519
Today's episode is over, but we did Ask Good Questions again,

608
00:39:23.639 --> 00:39:27.840
didn't We don't miss out as we broadcast live every Wednesday,

609
00:39:27.920 --> 00:39:31.639
six pm Eastern Time on W four CY Radio at

610
00:39:31.840 --> 00:39:35.920
w fourcy dot com. Joined Banina Bell Anderson next week

611
00:39:35.960 --> 00:39:41.840
for more conversations with experts on finances, retirement, behavioral finance issues,

612
00:39:41.960 --> 00:39:46.599
health and wellness, and more. Until then, remember to ask

613
00:39:46.800 --> 00:39:48.079
good questions.